The best way to promote your company in today’s market is through the internet. Millions of people worldwide use their computers, smartphones, and mobile devices to research products and services online every day. With the advantage of being able to shop immediately on most websites, many people are avoiding the trip to a local store. In fact, in 2011 alone, ecommerce sales totaled more than $200 billion. And by 2016, online marketing and web presence will influence more than half the money spent in the US retail sector. These numbers alone explain why internet marketing in a crucial part of a company’s success.
One of the best ways to market a company online successfully is through search engine optimization (SEO). Millions of users first open search engines to locate the products and services that they want to purchase or find out about. SEO aims at making sure that a company’s website appears at the top of a search engine results page (SERP). This is important because most users never click past the first page of results, meaning that if your site is on the second, third, or fifth page, you may not be seen by most users, which can determine your company’s success or failure.
By improving the quality and visibility of your website, an SEO company can organically improve your search engine ranking. They accomplish this by creating quality content on your site that includes keywords users are likely to enter into a search engine. They can load content related to the products or services you provide onto your site directly, as well as on other relevant sites on the web. This content contains organically woven keywords that link back to your company’s site. Since about 70 percent of users only click on organic links, this is an important SEO strategy. As the quality of its content improves, the more likely your site will be visited by users, and also referenced via backlinks by other sites. This can increase traffic on your site, which will award you a higher search engine ranking.
SEO companies offer reseller packages that allow you to leave this aspect of marketing completely to them. By reselling SEO, you can focus on creating the best products or services on the web, while experts work on promoting your site. Reselling SEO can also include other aspects of marketing such as social media. More than 90 percent of marketers in this field track how many followers or fans they have, because social media accounts can increase your web presence on a global scale.
If you do not want to hire your own marketing team, or you do not have the time to spend on marketing, reselling SEO to an SEO company can be the best way to stay competitive. They will be able to increase your search engine ranking and your site’s visibility, and improve your chances at turning a profit.