Being Smart with SEO
Running a business is anything but easy. You have to stay on top of inventories, employee management, customer service, and an endless list of other responsibilities. This is why it can be so easy to overlook the most vital aspect of staying afloat: marketing.
Marketing tactics like sending out flyers or buying ad space in the yellow pages had a substantial impact on consumers 15 years ago, but that is no longer the case. These days, consumers find everything they want through search engines. This is becoming more relevant every day thanks to the rise in the popularity of smart phones and tablets. People spend more time online than ever before.
Now online sales account for 7 percent of all retail transa
