The Business of Direct Mail Marketing Is Still Alive and Well
If you run your own business, you are likely well aware of the rise of online marketing. That said, direct mail marketing is still alive and well. In fact, more than 90 billion direct mail items such as business postcards are distributed in America annually.
Surveys indicate that it is still worthwhile to invest in direct mail campaigns. The global research agency known as Millward Brown conducted a survey that found that direct mailings tended to make a more lasting impression on prospective consumers. Other surveys suggest that customers between the ages of 18 and 34 would rather get marketing mail such as business postcards rather than online marketing notifications. Perhaps most importantly, you may f
