Do you consider a nice smile to be valuable to your social life? Well, an American Academy of Cosmetic Dentistry survey found that 99.7 percent of Americans do. Even though as young children most of us are taught that “looks do not matter” and that “it is what is inside that counts,” the fact is looks do matter. This is one of the reasons why nearly 100 percent of the Americans polled believe that a smile is important; because having straight, white teeth looks far better than smiles with crooked or missing teeth.
Although many adults with missing, chipped, or crooked teeth seem to have accepted the fact that they will never have perfect teeth, they would be surprised to see the new dental technologies that cosmetic dentists have at their disposal. For instance, in the old days, getting a root canal meant three
Running a business is anything but easy. You have to stay on top of inventories, employee management, customer service, and an endless list of other responsibilities. This is why it can be so easy to overlook the most vital aspect of staying afloat: marketing.
Marketing tactics like sending out flyers or buying ad space in the yellow pages had a substantial impact on consumers 15 years ago, but that is no longer the case. These days, consumers find everything they want through search engines. This is becoming more relevant every day thanks to the rise in the popularity of smart phones and tablets. People spend more time online than ever before.
Now online sales account for 7 percent of all retail transa
