Did you know that a fifth of Facebook users have purchased products after seeing ads for them on the site, or from reading a comment their friend posted about the product? It is important to understand how online advertising can affect your business. Having an effective marketing team is key. Some companies invest in marketing teams, while others outsource to an experienced internet marketing agency. What are some hot tickets in internet advertising right now?
First, search engine optimization. 80 percent of people using online searches ignore targeted ads at the top, and the majority never look past the first page of results. It is important to have your company site ranking near the top for key words or phrases that correspond to the products and services you are offering. Internet advertising companies that work with search marketing concentrate on creating quality content for your site that incorporates keywords and phrases, thus helping you climb in rankings.
Second, social media sites like Facebook, Twitter, Tumblr, Pinterest and more remain relevant to the online user, and can be a great way to showcase your product since the user associates these sites as being comfort and socializing places. It is easy, once you gain enough followers, to actually have your consumers share your ads for you. An internet marketing agency can be helpful in making this happen.
Third, the online retail market is growing, with an estimated two billion being spent on Cyber Monday in 2012, an increase of 18 percent from the year before. Advertising now in order to be a better competitor can mean greatly increased sales down the road. An internet marketing agency can help you take advertising advantage of special days like Cyber Monday, Halloween, Hannukah, et cetera.
Fourth, people are getting smart about how they spend their advertising dollars. in 2011, 6.4 billion dollars were spent in advertising worldwide. Online, many people are using services like PPC, or pay per click, where companies placing ads only have to pay when users click on said ads. An internet marketing agency can advise you on which advertising formats will get you the most money for your specific product type. More on this topic.