As a marketing professional, your expertise lies in enhancing all your clients’ online reputations. But is social media lacking in your current offerings? If so, skip the unnecessary educational portion of dissecting social media and become a social media reseller instead.
As a social media reseller, you get to envelop social media into your offerings mix without formally knowing much about it other than what you already know about it. A social media expert will get the desirable results for each client that takes advantage of the service. And you get to profit from it.
You profit both from clients’ success, as they will stick with you once they see how well the social media platform works, and your own internal success too. By reselling, your exposure is greatened, broadening both your knowledge base and your client base. So basically, all parties benefit when you are a social media reseller.